blog.cankoklu

Seriously.. this is the most impressive marketing activity I have ever seen..

Challenge 1. From reporting to actionable insights

Challenge 2. Selection of multiple web analytics systems

Challenge 3. Evaluating social media 

Challenge 4. Improving search engine marketing

Challenge 5. Attribution of sale to individual digital channel and multichannel attribution

Other challenges

So what wasn’t covered that we expected to be? Well there was surprisingly little discussion on AB and multivariate testing, probably because there was an adjacent table hosted by Craig Sullivan covering this, although it was mentioned by several participants as a worthwhile activity.

If you’re completing a vendor selection I have just been alerted by @JimSterne of this new specialist AB or MVT tool comparison site.

One of the areas of analytics that excites me most is tools that elicit feedback from customers. These systems close the loop from most web analytics systems which show what customers, but not why. For example on my site and at Econsultancy we use Kampyle to gain feedback and this gives great granular feedback, for example, feedback on individual reports or problems with the site and this is integrated with Google Analytics. I notice that Kampyle now has a two-way integration with Omniture which enables marketers to be automatically alerted about on-site issues affecting customer service and conversion.

I'm also seeing more companies replicating the idea from Dell Ideastorm by creating open or closed customer communities where they give feedback which feeds through into new product ideas. Ideascale offers an increasingly popular solution for this.

If you’ve found some effective solutions to some of these challenges or have other challenges to discuss, do let us know.

Facebook will be rolling out its location features to an enormous user base — there are now more than 400 million users of the social network in total, 100 million of which access the site via mobile regularly. The company also has its own native apps for all of the major mobile platforms. All of this gives Facebook’s location features an enormous edge over the competition.

file under "g" for "game changer".

Today at the Google’s Campfire One event at the company’s headquarters in Mountain View the Internet search giant is launching its new app store for business, known as the Google Apps Marketplace.

Last week, we broke the story that Google Apps Marketplace would launch today, reporting that it would be an app store integrated within Google Apps that would allow third-party developers to sell software directly to Google’s business consumers.

Now, with developers gathered at the Googleplex, we’re about to learn how Google Apps Marketplace works and, more importantly, which apps are going to be available at launch.

Kurzweil: The trend so far is that communications technology is moving closer to us rather than forcing humans to become more like the classical notion of a machine. When I was a student at MIT, you did have to be an engineer to use the computer, and I had to use my bicycle to get to the one computer on campus. Today, I have a computer on my belt, and I am able to access virtually all human knowledge with a few keystrokes. And, already, 5 billion people have these mobile devices in their pockets. The technologies that succeed in the marketplace are the ones that meet our basic human needs to communicate and socialize. 

Within 20 years, computers will match human intelligence and pass the "Turing test," in which they will be indistinguishable from human intelligence. But this will not be an alien invasion of intelligent machines to compete with us and displace us. We will use these machines as we have always used our tools -- to extend our own reach.

I have to say I didn't find anything "shocking".. But I'm guessing they just had to put something sensationalist in the article title. Because, you know.. He's Ray fcking Kurzweil..

What a news sources tell you may be just as important as what they don't tell you. 'Tell me more' is a system that, given a seed news story, looks for similar ones in other news sources and automatically detects meaningful differences with respect to the seed story. The system presents snippets of text that make these differences visible.

Sounds very promising..

Type 1	Perfectionism	||||	18%
Type 2	Helpfulness	||||||	22%
Type 3	Image Focus	||||||||||||||||||||	86%
Type 4	Hypersensitivity	||||||||||||	46%
Type 5	Detachment	||||||||||||	42%
Type 6	Anxiety	||||||||||	38%
Type 7	Adventurousness	||||||||||||||||||||	90%
Type 8	Aggressiveness	||||||||||||||||||	78%
Type 9	Calmness	||||||||||||	42%

Main Type	Overall Self

Pretty damn accurate if you ask me..