AdMob, the mobile advertising network currently being acquired by Google, this morning featured the latest results of its monthly analysis of consumer usage and attitudes across the Android, iPhone and webOS application platforms in its January 2010 AdMob Mobile Metrics Report.

Among the most interesting things the survey found is the conclusion that 91 percent of iPhone users would recommend their device, compared to 84 percent of Android users and only 69 percent of webOS users.

That 22% difference has got to hurt for Palm.

This explains the unparalleled success of the iPhone.. Regardless of the functions or capabilities the device provides; the emotional attachment and the WOM created by the ease of use of the device causes a truly viral adoption among consumers.

It also fits in perfectly with the Harvard Business Review Article, "The One Number You Need To Grow". Which you can -and should- read, right here: http://hbr.org/2003/12/the-one-number-you-need-to-grow/ar/1