blog.cankoklu

Challenge 1. From reporting to actionable insights

Challenge 2. Selection of multiple web analytics systems

Challenge 3. Evaluating social media 

Challenge 4. Improving search engine marketing

Challenge 5. Attribution of sale to individual digital channel and multichannel attribution

Other challenges

So what wasn’t covered that we expected to be? Well there was surprisingly little discussion on AB and multivariate testing, probably because there was an adjacent table hosted by Craig Sullivan covering this, although it was mentioned by several participants as a worthwhile activity.

If you’re completing a vendor selection I have just been alerted by @JimSterne of this new specialist AB or MVT tool comparison site.

One of the areas of analytics that excites me most is tools that elicit feedback from customers. These systems close the loop from most web analytics systems which show what customers, but not why. For example on my site and at Econsultancy we use Kampyle to gain feedback and this gives great granular feedback, for example, feedback on individual reports or problems with the site and this is integrated with Google Analytics. I notice that Kampyle now has a two-way integration with Omniture which enables marketers to be automatically alerted about on-site issues affecting customer service and conversion.

I'm also seeing more companies replicating the idea from Dell Ideastorm by creating open or closed customer communities where they give feedback which feeds through into new product ideas. Ideascale offers an increasingly popular solution for this.

If you’ve found some effective solutions to some of these challenges or have other challenges to discuss, do let us know.

What a news sources tell you may be just as important as what they don't tell you. 'Tell me more' is a system that, given a seed news story, looks for similar ones in other news sources and automatically detects meaningful differences with respect to the seed story. The system presents snippets of text that make these differences visible.

Sounds very promising..

Type 1	Perfectionism	||||	18%
Type 2	Helpfulness	||||||	22%
Type 3	Image Focus	||||||||||||||||||||	86%
Type 4	Hypersensitivity	||||||||||||	46%
Type 5	Detachment	||||||||||||	42%
Type 6	Anxiety	||||||||||	38%
Type 7	Adventurousness	||||||||||||||||||||	90%
Type 8	Aggressiveness	||||||||||||||||||	78%
Type 9	Calmness	||||||||||||	42%

Main Type	Overall Self

Pretty damn accurate if you ask me..

Feb 17, 2010 -

Facebook is known for its uniformity.  You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's.

But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page.

You've probably seen custom Fan Pages like those of Techipedia article on the subject.

If you’re a regular Copyblogger reader, you get good advice about five times a week. Excellent advice, really. Stellar.

Especially on days when I’m posting. (Preens.)

Wait, what was I saying again?

Oh, right. You get really good advice, for free, five times a week. Very frequently, this advice would cost you upwards of $150 an hour for a consultant to tell you the same thing.

So when was the last time you actually put any of that advice into action?

Where’s your follow-through?

Great article.. It basically says that you should bookmark or summarize what you might learn from blogs and systematically practice what you have learned.. great advice..

This was going to happen sooner or later and it is a BİG DEAL.

Internet users in Turkey have found an interesting visualization to highlight their numbers, connect with one another, air their grievances and hopefully reach their goals using Google Maps and shared documents.

A reader wrote to us tonight saying that his fellow citizens have been "struggling with cencorship for several years just like their Chinese counterparts. Prominent websites are banned in Turkey, such as youtube, lasf.fm and google pages mostly because of political reasons." In protest, many of them are virtually lining the streets using a shared interface, creating what is becoming a fascinating, non-violent and hopefully effective visualization.

Sesimizi böyle duyuracağız demek..