Article Highlights:

• Any marketer developing an app or mobile-formatted website today should also design a tablet and TV version
• Start to reformat most online offerings into HTML5 compatible pages ASAP
• Marketers would be wise to get into Android's Market, before it clutters up

Akbank ilginç bir atak yaparak daha evvel iPhone için çıkarttığı Yatırımcı uygulamasının bu sefer iPad versiyonunu yayınladı. Bu sayede de iPad için uygulama geliştiren ilk finans şirketi oldu. (Diğer sektörlerden de iPad için uygulama geliştirenlerin sayısı çok çok az.)

Amazon just updated the content for the Kindle app running on Apple gear that gives a few books an inject of multimedia. For example, Rich Steves' London Kindle Edition with audio/video features walking tours with Rich doing the narration while Rose's Heavenly Cakes features video tips for... you guessed it, making delicious cake. It's hard to tell if the move is a first step in a wholesale Kindle change or just a toe in the water to gauge interest.

This infographic was commissioned by Courrier Japon Magazine in Tokyo and is based on the article "The iPad Changes Everything" originally published by Fortune Magazine. It illustrates the introduction of the iPad and how many devices in different markets are now finding themselves in direction competion to the power of the iPad and the Apps Store. All data was researched by myself, and the graphic was later split onto two pages to better fit the flow of the article.

Apple has just announced that sales of its tablet computer iPad have now topped two million in less than 60 days since its launch on April 3. That’s a whole lot of iPads in under two months, and the company only started shipping units to customers in countries outside the United States last weekend.

The only way your ads can have any impact is if they convince people to stop buying Apple products. But that won’t happen either. The side-effect of making quality products is that people want them. They want them even in some cases if they don’t like you, or agree with certain actions. And the fact of the matter is that despite these ads, most people won’t have any idea what all of this is about — nor would they care if they did. They’ll just buy what they consider to be a quality product.

So that leaves your only real hope: the government (ugh). And you’re trying to make that happen. But again, that’s not going to work. While Apple may control a significant percentage of the mindshare in the market right now, they do not control a majority of the actual market share in computers or smart phones. They do in MP3 players, but that is a dying industry. As for the iPad, tablet computers are much too new of a category for the government to even think about regulating at this point.

So where does that leave you? Well, to be frank, shit out of luck.

On one hand, there’s an urge to feel bad for you. You really are getting screwed here. On the other hand, you really did it to yourselves.

When Apple first launched the iPhone in 2007, had there been a great, lightweight version of Flash for mobile devices, I bet that Apple would have almost been forced to use it. They offered it on their desktop browsers after all, and this new device was supposed to be putting the Internet in your pocket. It was no sure thing that this device would succeed at the time, and giving it every chance to (by including something like Flash) would have made sense. But there was no version of Flash ready that would run on the device (presumably without massive performance/battery hits). In fact, only now, three full years later, is a version of Flash running on mainstream mobile devices being shown off.

You gave Jobs three years worth of solid data (massive iPhone sales) to prove he didn’t need you. And now he’s using that knowledge in the iPad, the device which may or may not be the first step in the future of computing. And now others are rallying to his side because he grabbed the position of power.

Hahahah.. great article..

“It occupies too much territory already covered by smartphones, PCs, laptops and traditional media”, says the report, concluding that most consumers are unable “to find enough rational argument to justify taking the plunge.”

But over time that could change.

Part of the problem, the report notes, is that the amount of hype that the iPad garnered before and at launch doesn’t match up with expectations. Mainstream users were expecting a revolution when all they see is incremental change.

A second group, however, described as the “impulsive minority” say they don’t need it but simply have to have it. For them “it’s not about function, compatibility or improvement but about raw appeal, its sheer magic.”

The report quite rightly concedes that these early adopters may well show the way, and that over time the iPad could make more sense to mainstream users.

Chase’s app is basically a stretched-out version of its iPhone app. But the extra real estate does make it easier to accomplish tasks, such as sending a bill payment (right screenshot). But the biggest benefit of the iPad app initially is all the blog posts and news articles it will generate. 

Chase is betting big on the iPad platform, taking a reported six-figure sponsorship of the NY Times iPad app (see inset, click to enlarge). The bank really had no choice but to support that advertising expense with a banking app of its own. Chase launched its iPhone app in Dec. 2008.

Chase Bank’s native iPad app (5 May 2010)

   

I am surprised that no major financial brand, other than E*Trade (see screenshots below) has an iPad app yet in the U.S. store (notes 1, 2). I expected at least a half-dozen by now. But there have been very few new apps in the iPad store across all the categories. The finance category has only had nine new apps launch since April 3, bringing the total to 39 (see note 3; original post here ).

So, it may not entirely be the fault of the FIs. There is probably a logjam of apps waiting for approval from Apple. We look forward to seeing with the FIs and PFMs bring to the iPad throughout 2010.

E*Trade Apps: iPhone vs. iPad
Note: Relative size is accurate; see CNET's comparison of iPhone vs. iPad versions across 20 popular apps (previous post on why you need an iPad app here)

     

The concept is to envision the interactive publishing potential allowed by the iPad and other tablets coming onto the market in the near, near future. You can check out a behind-the-scenes look at how the video was put together in the second clip below.